food addiction , junk food addiction , fast food addiction , Stress eating , Junk food , Cravings

Eating healthy and losing weight seems to be a herculean task for many people. In spite of being aware of the harmful effects of eating junk, people tend to eat a great number of unhealthy foods. Food addicts are completely addicted to junk food in the same way as drug addicts are addicted to drugs.

Main Features of Food Addiction are –


Cravings can crop up from anywhere. We might be involved in something mundane like working on the computer, watching television, or reading a book, and all of a sudden, we get a craving for an ice-cream.

These cravings are related to the brain’s need for dopamine and are in no way related to the body’s nourishment.

Junk food

These highly processed foods are formulated in a manner so as to give you utmost pleasure, with the right blend of sugar, salt, and fats. Foods like potato chips, cold drinks, burgers, etc are prepared in such a way that once eaten, they will always leave a lingering feeling and we will want to eat them again, thus allowing companies to make profits.  We cannot eat 1 kg apples or broccoli in one go whereas 1 kg potato chips or fries can be easily eaten.

Stress eating

Whenever we are lonely, bored, upset, or stressed we end up ordering food from outside or raiding the refrigerator. We get caught up in this unhealthy cycle where the real reason behind these emotional issues is not addressed.

These issues cannot be tackled with food. You might feel good after indulging in this unhealthy eating but that pleasure is purely temporary and does not solve the problem. In the long run, this method turns out to be very harmful.

How to stop fast food addiction

Completely avoiding junk food may seem difficult as these foods are part of our lifestyle and are easily available. However, once you decide to stop indulging in such unhealthy eating, avoiding gets simpler. It is essential to tackle this food addiction and reprogram your body. The more you are aware of the biological reasons which lead to such eating, the easier it will be to free yourself.

Try cultivating other sources of pleasure rather than food.

Identify social pressures that lead to such over-eating.

Also, eat something healthy before going for any gatherings in order to minimize your later intake there.

Most importantly, avoid self-criticism or obsessing overslips. Be kind to yourself during this transition period.



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Clinical Trial & Our Product

Since health care & medicine is an industry, formulations are controlled through intellectual property rights denying easy access to common people and maintaining the buoyancy for the interest holders. Formula’s can be patented and that covers business interests that drive innovations these days.

So instead of conducting trials on the raw root, almost all companies promote clinically tested formulations of extracts to make it appear better then how the phytochemical was in its original state. Its like extracting an important organ from the body and then putting it on support system, expecting it to perform better in insolation then how it could perform when in it was in its natural form. The truth is, that the best way to consume a plant based medicine is in its raw form. Curcumin is one of the active ingredients in the root Curcuma Longa.

Since its more important to know what your food ate then what you ate, its important to know that the supplements you are using based on curcumin has curcumin from a gene modified variety of curcuma longa which suffers from an imbalance of every other mineral. You see a plant also behaves how a human body behaves when it is injected with steroids to gain muscle mass for body building purpose. The plants have higher levels of curcumin but all other secondary minerals found along curcumin in the plant get compromised as the plant can not feed all nutritions equally when it is designed to feed most of its nutrition towards developing higher levels of curcumin. It has severe side effects on the health of the plant and apparently on the people consuming such plants or extracts coming from these plants. However marketing and promotions have evolved to divert attention very wisely.

An extract of any herb can never be stored in its original state and hence needs base agents, preservatives which hardly leave it how it must be. We believe that access to medicine and healthcare is a basic right of every human and animal living on planet earth. Hence we do not first extract and then add preservatives or agents like pepperine to make the extract bio-available. This is the reason we never patent any of our products. We instead hand process the whole root we cultivate in our farms and share it with the people under different brand names for different health conditions based on the concentration of minerals present at testing. You can also buy the seed from us and cultivate it but it will certainly not be as potent as you get from us.

How potent is the active ingredient in the plant depends on the quality of seed, soil, water and environment. Our products work far better then most of the curcumin based supplements globally being used for Therapeutic benefits.

We do not intend to formulate or patent our products. So instead of choosing a supplement with an extract, choose wisely and go for the best and not the Cheapest.

All our products are cultivated, harvested, hand processed and distributed directly from our own farms to ensure that people who depend on our products for their acute and chronic problems get consistent supply of highest quality, ultra premium, medicinal grade, Non-GMO, Indigenous, Naturally enriched with curcumin, Wild Strand curcuma longa powder for therapeutic benefits. We cultivate this in the middle of a national park which happens to be the best breeding ground for Bengal tigers in India called Bandhavgarh.